The objective of technical writing is to transfer knowhow from the vender to the customer and the user.
In general this is done either by textual information like quick guides, user guides or technical manuals or via training sessions
Product Documentation for brand differentiation
Product documentation assists venders to step out of the crowd. Product documentation improves customer self service and post sale satisfaction to drive more sales and success.
Buy versus build
From time to time, every manager must decide between in-house and outsourced development. There is a strong temptation to go for the in-house solution, using resources already budgeted rather than incurring the additional costs of outsourcing. However, this tendency should be counterbalanced by other considerations.
Visualize Textual Information
Creative approach to enhance your manuals and presentations.
The human perceptual system is highly attuned to images, and visual representations can communicate some kinds of information more rapidly and effectively than text.